Winner of the BRIT’s Critics’ Choice Award in 2018, Fender’s rise to stardom has been meteoric. Scouted while working behind a bar, he stands out amongst the current crop of singer-songwriters thanks to his self-belief and his insistence that he write his own songs, chooses his own producer and make it big his own way. This authenticity and obvious natural talent saw him win the BRIT Award a full year before his first record even dropped.
Cinematic, romantic and epic in both scope and subject matter, Fender’s songs are packed with big riffs, rousing sax and sing-along choruses that have helped him build a devoted fanbase. His debut album, Hypersonic Missiles, went straight in at number one in the UK charts, justifying much of the hype surrounding the young performer.
Though you can clearly hear the influence of Springsteen in Fender’s anthemic arena rock, his lyrical focus lies not on New Jersey or the Asbury Park boardwalk but the towns and people of the northeast of England and, in particular, his own home – North Shields.
Willing to tackle complex issues, such as toxic masculinity, but also happy to romanticize the live-for-the-moment shenanigans of North Shields’ everyday heroes and villains, Sam Fender is the guitar-slinging, golden boy of pop who’s got more than enough talent to come good on his promise.